Dimensions of Difference: why business must be approached differently in Indonesia
Indonesia has often been described as a
shining chain of emerald islands scattered across the equator from Asia
to Australia. Few other countries in the world are comprised of more
distinct cultures and languages than Indonesia. Its diversity of peoples
and belief systems makes it certain that the foreign professional
working in Indonesia encounters situations that are confusing and
unexpected. Add to this mix a struggling economy, a nascent democracy
with a co-opted bureaucracy, and the world’s largest Muslim population,
and the result is a fascinating conglomerate culture in one of the
largest and most important countries in the world. Business must be
approached differently in Indonesia than in most Western countries.
Cultural background, education, and upbringing make a difference on how
managers approach work.
Culture affects people and, therefore,
business in five primary areas. To assess these differences, we ask the
following questions:
1. What is the cultures belief in human nature? Does the culture believe that people are basically good, basically evil, or a combination of both?
2. What is the relationship between humans and nature?
Are humans subjugated to nature? Does nature control your life? Do
people live in harmony with nature, or does the culture believe that
humans should have mastery over nature?
3. What is the culture’s sense of time?
Is the culture past oriented where people look to the past as a guide
for today? Does the culture live for the present? Is it perhaps
situational? Or does the culture look towards the future with a belief
that planning, deadlines, and goal setting make it possible for people
to succeed?
4. What is the proper aspect of human activity? Is it enough just to Be,
meaning that it is not necessary to accomplish great things in your
life to feel that it has been worthwhile. Does the culture believe in
Being in Becoming, where people are on the earth for their own inner
development. Does the culture believe in Taking Action? This means that
it is action-oriented with the belief that if people work hard, they
will be rewarded.
5. What is the nature of social relationships in the culture?
Is the culture authoritarian with clearly defined relationships like
natural-born leaders and natural-born followers? Does the culture
believe in the collective meaning that people are defined as part of a
group? Does the culture believe in individualism and equal rights? This
would mean that all people are equal and have control over their own
destiny.
The differences between Western cultural
styles and Indonesian cultural norms become very apparent in the
business environment. Most Western cultures believe that humanity is
basically good. Most Western cultures believe that the human-nature
relationship is one of Mastery over Nature meaning that if nature gets
in the way you change it. Most Western cultures have a very strong
future-time sense with the belief that planning and scheduling today
make it possible to succeed tomorrow. Finally, most Western cultures
have a strong belief in individualism and equal rights meaning that if
you work hard, you will be rewarded.
Indonesian standard business culture is
quite different. First of all, it should be understood that there is no
single Indonesian culture. Indonesia with its 17,000 islands and
hundreds of different ethnic groups is a vast collection of different
peoples and cultures. Thus, you must always know who you are dealing
with. However, Javanese culture has long dominated the archipelago and
is the standard for Indonesian business culture today.
Indonesians generally believe that
people are a mixture of good and evil. People are usually good
especially when constrained by responsibilities to the group. However,
there is the potential for evil in all people. Normally constrained
individuals can perform irrational acts believed to be outside that
person’s control.
There is a strong belief in subjugation
to nature, meaning that nature controls your life and there is little
you can do as an individual to move yourself ahead. One should accept
one’s position in life.
Most Indonesians tend to look toward the
past as an example for today. There is a strong belief in tradition but
also in rules and regulations that need to be followed regardless of
practicality.
In Indonesia the proper aspect of
humanity is to be expressive and emotional although that expressiveness
and emotionalism lives just under the surface. This means that it can be
difficult to determine the emotional state of most Indonesian
coworkers, but that strong emotions can surface in ways that may be
confusing to a Western supervisor.
Social relationships tend to be twofold
in Indonesian culture. First there is a strong authoritarian framework
with natural born leaders and natural born followers. These
relationships are clearly defined. However, within each particular group
there is a strong belief that the community makes decisions in order to
avoid individual responsibility.
A change in management becomes a
particularly difficult situation in Indonesia. Often the corporate home
office will not accept common practices and procedures found in
Indonesia as a best practice and requires Indonesian managers and staff
to adapt to the international corporate culture. A deep understanding of
the cultural traits found in Indonesian business is required before an
action plan can be completed to implement change. The home corporate
office usually has little understanding of the profound cultural
complexity of implementing change in Indonesian offices, factories, and
businesses.
For these reasons and many others, it
becomes critical that foreign professionals working in Indonesia look
past the elaborate subterfuge found in Indonesian business and
incorporate the correct cultural traits to manage Indonesian personnel.
Simultaneously, Indonesian managers must be instructed in the
expectations of their foreign superiors and coworkers. Without an
understanding of the cultural expectations of the other group,
frustration and confusion are the norm.
Understanding the best techniques for intercultural business management is the overarching goal of Executive Orientation Services
(EOS) and its cross-cultural training programs. EOS will help you learn
to understand that cultural patterns influence our own and others’
words and actions. By understanding cultural differences and
similarities, you can develop ways to communicate and collaborate more
effectively across cultures.
EOS provides you valuable tools for
dialogue with your colleagues and friends, to begin to know them both as
unique individuals and also as members of their cultures. You will soon
learn to look at culture as a way to capitalize on differences to
promote satisfaction and effectiveness in your business, your
organization, your team, and your community. EOS brings a special and
unique understanding of Indonesian business customs and practices, and
how they effect multi-cultural work relationships.
source : http://www.indonesia-investments.com
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